I am Jerry

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Gerardo Torres Almeida is an ambitious Product Manager with 10+ years of hands-on experience in the IT and Retail niches. Consistently rewarded for success in planning and operational improvements. First-rate expert at customer communication, data entry and organization. Diligent and meticulous teamwork advocate, commended for quickly growing market share and profits for the teams and products managed.

Strongly passionate for technology, I have been in constant self-paced learning of new technologies like web, app and blockchain, noticing great similarities and applicability of my transferable skills.

As a Digital Product Manager I offer more than 10+ years of expertise in fast-paced departments where I accrued a handful of transferable skills. Bilingual and well-spoken with ability to work closely and manage people of all different backgrounds and personalities. Currently pursuing the Acquia’s Drupal Grand Master and Adobe’s ACE: Adobe Certified Expert certifications.

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Gerardo Torres

Areas of expertise

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Web Development

Create and design the ideal website that meets the expectations and needs of the client.

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Product Development

Establish long-term relationship with vendors to have the ideal product for the final customer

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Purchasing

Exploring all the quotations, and understanding all the variables in the market, to choose the best vendor and establish a long term relationship.

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Price Strategy

Finding the correct price point to have a well balance for the profit and rotation, to avoid over stock.

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Demand Planning

Forecast accuracy is a must, planning the purchase and take advantage of all the times in the supply chain to achieve “Just in time”.

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P&L

Finding the appropriate cost and the exact price to guarantee the profitability of each product during their life cycle.

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Sales

Detailed analysis of each product to transmit the unique characteristics to the sales force.

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Customer Service

Understanding the customer necessities and solving customers complaints while prioritizing customer satisfaction and loyalty.

Work History

  • Senior Product Planning Manager (2015-12 to 2020-03) Dec, 2015
    Diamond Electronics, Mexico, CDMX

    Responsibilities

    • P&L, purchasing budget and sales forecast.
    • Demand Planning
    • Planning and purchasing of main components for TV’s
    • Portfolio definition and responsible of product life cycle.
    • Responsible for correct WOI in supply chain

    Accomplishments

    • 33% growth of YoY in Retail business
    • 4% to 7% growth of market share in Telecom Business’ 2nd year.
    • Resolved conflicts and negotiated mutually beneficial agreements between parties.
    • Resolved over stock problems, improved operations and provided exceptional client support.
  • Senior Buyer Computer Segment (2014-08 to 2015-02) Aug, 2014
    Grupo Elektra, Mexico, CDMX

    Responsibilities

    • Performed extensive vendor and supplier research to identify cost effective options and product availability for Elektra POS.
    • Oversaw procurement of products and apparel for Elektra, retail chain store, monitoring annual budget.
    • Communicated with vendors regarding inventory needs and negotiated prices to maintain profits margin.

    Accomplishments

    • Reduction of low rotation inventory without affecting segment profit.
  • Product Development and Customer Service Manager (2010-08 to 2014-08) Aug, 2010
    Grupo Elektra, Mexico, CDMX

    Responsibilities

    • Developed and launched of proprietary brands: Legacy, EKT, HKPro, Fancy and Kingsley.
    • Reviewed each store locations buying trends to ascertain correct assortment of apparel for maximum sales and profits.
    • Product & Package Design.

    Accomplishments

    • Resolved customer complaints while prioritizing customer satisfaction and loyalty.
    • Reduced rotation and failure rate for Electronics, Mobile Phones, Accessories and Household Appliances segments. Got it to 3% down from 6%.
  • Jr. Product Manager (2009-08 to 2010-08) Aug, 2009
    Iusacell (Now AT&T), Mexico, CDMX

    Responsibilities

    • Price negotiation for select stores.
    • Design and development of promotional and POP resources.

    Accomplishments

    • Introduced Iusacell brand to major retail outlets Suburbia and Oxxo.
    • Increased market share for MAVI and LIVERPOOL.
  • Jr. Buyer Unefon and Iusacell (2006-02 to 2009-08) Feb, 2006
    Grupo Elektra, Mexico, CDMX

    Responsibilities

    • Portfolio selection for Elektra stores.
    • Guarantee profit and inventory levels.

    Accomplishments

    • Drove 5% increase in gross margin and 20% decrease in obsolete inventory.
    • Launched new commercial offering for controlled plans obtaining 20% increase in sellout.

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